Thursday, 27 February 2014

LESSON #4 10 COMMON ONLINE MARKETING METHODS




WHAT YOU WILL LEARN

In this lesson, we will enumerate the 10 most common Internet marketing methods used by successful SFI Affiliates. While space prohibits us from giving you more than a brief introduction to the first five of these methods in this lesson, we will give a brief introduction to the last five in our next lesson and future lessons will address each of these methods in more detail.



MARKETING METHODS

The most common Internet marketing methods, particularly useful in promoting the SFI affiliate program are these:


1) Doorway Pages and Search Engine Registration
2) Banner or Textual Ad Placement (Exchange Programs)
3) Banner or Textual Ad Placement (Online Classifieds)
4) Banner or Textual Ad Placement (Affiliate and Paid Placement)
5) Building Your Own Content-Rich Website
6) Utilizing an Opt-In Program
7) Hosting FFA Pages
8) Using Safelists, Announcement Lists, and Viral marketing
9) Press Releases, Relationship Building, and Offline Promotion
10) The Latest New Technique


Many of these methods overlap or have much in common. Depending on what you read, there are various ways to describe each of these methods and various names with which to identify them. There is no particular importance to the order in which we have listed them here. The only reason to enumerate them into the list above is for ease of learning. We will take the first five in turn and give you a brief introduction in this lesson. The next lesson will give you a brief introduction to the last five. Subsequent lessons will cover each of these methods in great detail (although not necessarily in order). Let's get right to it.



DOORWAY PAGES AND SEARCH ENGINE REGISTRATION

A "doorway page" is a Web page that is used to lead people to the target interactive site. The doorway page contains a link to your target page. The target page is where you hope the user will take some action, such as purchasing an affiliate product or opting in to your program. The target page sells. The doorway page gets their attention and leads them to the target page. Doorway pages serve two main purposes: they are used to optimize search engine placement and they allow you to target your initial approach to different demographics.


When you join SFI, you are given links to different target pages that you can use to sell SFI products or recruit affiliates. Because these pages contain what is called a "CGI variable" to identify you as the seller or recruiter, they can not be individually registered in the Search Engines. That is, because there is a "?" in the URL (Website address), search engines will not accept them or will truncate off the most important part—your ID number.


To work around this problem with the search engines, affiliates use doorway pages. Savvy SFI affiliates design and host a Web page on another server with a different name so that the URL does not contain a question mark. This doorway page then links to one of the SFI target pages, and the link, of course, contains the CGI variable identifying the affiliates ID number to ensure proper credit. Really enterprising affiliates create several different doorway pages, each appealing to different types of people.


Even when there is no need to work around a cgi variable in the URL, Internet marketers use doorway pages to target different demographics. Different things get different people's attention. Many of the affiliates that come into SFI do so because they are very serious about creating a successful home-based business. They find SFI while searching for information pertaining to home-based businesses or network marketing. They understand network marketing terminology and are seeking a comparison of this program with the ones already familiar to them.


Other affiliates come to SFI because they want an Internet business. They may have had little experience with home-based businesses or network marketing. These people understand Internet terminology and are looking for a great affiliate program. Obviously, you have to approach these different types of people differently to attract them to the SFI program.


Thus, it is best to have one doorway page for those seeking a home-based, multi-level business and another doorway page for those seeking a lucrative affiliate program. SFI well serves the needs of both, but they need to be drawn to that realization in different ways. You may also want to have different doorway pages for younger prospects and older prospects; one for the highly educated and one for those with little formal education; one for those who are already financially successful but want an Internet income and one for those who are still struggling daily with bills and creditors. There are many different demographic groups that you can target with different doorway pages.

The best doorway pages are pages that attract the targeted demographic by providing useful information or entertainment, while remaining easy to navigate. Stay tuned to future lessons to learn how even the technically challenged can easily create useful content for their Websites.

(Note: In SFI, doorway pages that you design yourself must be approved by the SFI administration if they do more than just contain an approved link or textual ad. That is, if you provide information or opinions about SFI above and beyond insertion of an approved ad, you must seek prior approval.)

When you have your doorway pages in place, you need to register them with the search engines. There are many factors involved in doing this properly. You need to prepare your pages properly with metatags, keywords, descriptions, keyword balancing, content indications, as well as incoming and outgoing link considerations. You then need to know the right submission procedure and schedule your submissions properly for each major search engine or directory. There is much to say on these subjects and each will be the topic of a future lesson in this course.



BANNER OR TEXTUAL AD PLACEMENT (EXCHANGE PROGRAMS)

To gain traffic for your Website, you need to prepare effective banners and textual ads. In SFI, this is already done for you. Having banners and textual ads prepared, you need to find places on the Internet to place these banners and textual ads. One of the earliest methods devised on the Internet was banner exchanges. You agree with other Website owners to place their ad on your page in exchange for placing your ad on their page. This process has been facilitated by the emergence of several banner exchange programs. You register with the exchange program, upload your banner, and your banner will automatically appear on other registered Web pages throughout the world. In exchange, they provide code for you to put on your Web page, which hosts rotating banners from other sites. These are not particularly effective, mainly because placement in context on a page is rarely achieved. Context placement is crucial to an ad or banner being effective in drawing traffic.

Banner exchanges are very useful for one purpose, however. Most of the exchange programs allow you to target the types of pages on which your banners will be placed. If you happen to have a high-traffic Website which appeals to one demographic, but your target in a particular affiliate program is another demographic, you can "exchange" your traffic through use of an exchange program. Say your site draws high traffic from retired people who love to garden and travel. With a banner exchange, you can have your banner targeted to sites which appeal to home-based entrepreneurs. In return, you host banners on your site which target the group which frequents your site (advertising, for example, gardening tools or motor homes). Since effective context placement is much more likely to be achieved in this situation, it usually works fairly well for all parties involved.



BANNER OR TEXTUAL AD PLACEMENT (ONLINE CLASSIFIEDS)

One of the easiest ways to get your banners and ads on a high-traffic Website is to place them on some online classified ad pages. Several major sites allow you to place classified ads for free. There are others, such as Yahoo!, that charge fees for placement of classifieds. These can be effective depending upon the volume of ads being submitted at any given time. If it is a high traffic site, your ad will only appear for a matter of hours before it is pushed too far down by new submissions to be useful. Daily attention and resubmission is crucial to an effective classified ad campaign on the free sites.


There are links to the many online classified sites that have been effective for SFI affiliates on the SFI Team Resource Center (http://www.sfiteam.com/). Starting with classified ads is a good way to get your feet wet in Internet marketing.



BANNER OR TEXTUAL AD PLACEMENT (AFFILIATE AND PAID PLACEMENT)

You can also pay to have your banner or ad placed on other Websites. This is a broad category that covers many different possible arrangements. You can pay for placement for a period of time. You can pay only for clicks actually received through your ad on a site. You can pay only for sales or sign-ups that come through a particular site. Affiliate programs encompass the latter of these options. There are services where you can register an affiliate program and people who go to these services can sign up to host your ads. When they sign up, they download your banner or ad to their site. The service independently tracks and verifies the clicks, sales, or sign-ups, that originate from particular affiliate sites and facilitates the payments that are due.


Also included in this category are ezine ads. Ezines are e-mail newsletters that people have opted-in to receive. They are full of interesting content so that people actually read them when they show up in their in-boxes. You can pay the ezine publisher to include your ad and a link to your site in an ezine edition. Ideally, your ad will fit into the context of the information in that particular ezine edition.

"Pay-pers"—services which pay people to receive and read e-mail or host software which displays ads on their screen—also fall under this category. You can pay to have your e-mail ad sent to people who have agreed to receive the e-mail for a small fee per e-mail. This is not spam because the people who receive the e-mail have opted to receive it in exchange for a small payment per e-mail received and read. These programs are very effective because the e-mails are actually read and the links clicked.



BUILDING YOUR OWN CONTENT RICH WEBSITE

As explained in our first lesson on Spam, except for safelists and paid ads purchased from opt-in programs, you cannot rely on e-mail for Internet marketing. You must use Websites and opt-in programs instead. We discussed the doorway site concept at the beginning of this lesson. Whether a doorway page or an independent target site, the most effective Internet marketing method available is to have a site with rich substantive content and entertaining attention grabbers. There are hundreds of thousands of Websites on the Internet now that consist of nothing more than banner ads thrown on a page. They are all worthless! There is no point in creating a Website if it does not have content. Your Website must have both value and ease of use to be effective in drawing and keeping traffic. (As stated above, do not be dismayed if you feel incapable at this time of creating such a site. Just relax and keep reading your SFI materials.)



CONCLUSION

Remember that this lesson is just a brief introduction to many different concepts. Do not be concerned if you are still a little confused. Things will become clearer as we address each method in more detail. If you are itching to get started with your Internet marketing campaign, you can start with posting classified ads. You can move onto the other methods as we discuss them in more detail in future lessons.



WHAT'S COMING NEXT

In our next lesson, we will give you a brief introduction to the last five of the Internet marketing methods enumerated at the top of this lesson. Subsequent lessons will discuss all of these methods and more in great detail.



Tuesday, 25 February 2014

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Saturday, 22 February 2014

8 household secrets of success!

Any successful journey starts from your own home or to be more specified, your own room. There are 8 secrets of success that you can find in your room:

1. Roof says aim high.

2. Fan says be cool.

3. Clock says every minute is precious.

4. Mirror says reflect before you act.

5. Window says look at the world.

6. Calender says be up to date.

7. Door says don't miss the opportunity.

8. Bed says just relax & take some rest now.

SFI provides a home-based business opportunity, so what better than the above mentioned 8 secrets of success that you can find in your own room?

So while you're working tirelessly to excel in SFI, just wait for a moment & look around your room to get the necessary inspiration & encouragement.

Aim High! Dream Big! Have a look....

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Thursday, 20 February 2014

LESSON #3 INTRODUCTION TO INTERNET TRAFFIC




WHAT YOU WILL LEARN
 
In this lesson you will learn how to analyze Internet Traffic. You will be reminded that Internet traffic consists of human beings with desires and interests and goals of their own. You will learn how to get into the "flow" of Internet traffic using value and ease of use, combined with effective traffic building strategies.


IT'S LIKE WATER

Think of what we know about early humans and how they migrated and settled. Water is a basic human need. If early man did not live close to water, then he had to bargain for it from others who transported the water into his area. People who did not live close to water had to have several vessels to store what water they could get their hands on. The consequence was that people who settled far from any river or stream had to spend a great deal of their time and resources trying to obtain and store water -- and they never really had more than just enough to get by. On the other hand, people who settled near a large river or stream could freely dip out all the water they needed in abundance. When it came to water, positioning was everything. Any map will show that large successful settlements are usually close to free flowing water.

Analogies have been made between money and water. It has been suggested that if you position yourself where money freely flows, you will obtain a lot more of it with less effort than if you position yourself in some remote location relative to the "money stream". The analogy to water is equally useful when applied to Internet traffic.


ANALYZING INTERNET TRAFFIC
MARKETING FORCES IN HARDWARE AND SOFTWARE

Similar to how the forces of nature and history determined where rivers flow across the earth's surface, the history and forces of the Internet have shaped how Internet traffic flows across the wires and ether. For the most part, people make their initial connection to Cyberspace in one of two fashions: they either dial in from home or work, or they connect through a network at work. In order to do this, they have to have software that creates a TCP/IP socket. To view the World Wide Web, they also need software called an Internet browser. That socket and that browser are the first opportunities for anyone to get their attention in Cyberspace. Some socket software allows for ads to be shown as the Internet connection is established.
Browsers have three features that control Internet traffic. Those three features are "Home Page", "Favorites" or "Bookmarks," and "History." The Home Page is all important. That is the first page you see when you open your browser. You see this page over and over on a daily basis. Internet Service Providers (ISPs) provide their subscribers software which sets the ISP's page as the subscribers' home page and even sets some of their favorites. Even though many subscribers may eventually change their home page, ISPs, by their very nature, have a natural tap into much of the Internet's traffic. ISPs that provide an expansive and encyclopedic digital environment along with their access, such as AOL, really have a tap into the traffic. Software companies that make browsers (and there are really only two players here - Microsoft and Netscape) can have pre-set bookmarks and favorites. Operating systems can control consumers' choices of an ISP by having software built into the operating system. (Sometimes it seems like there is a battle for your attention going on inside your computer when various software packages pop up and ask to be made the "default" software.) The fairness of this type of competition has been the subject of a major antitrust action by the Justice Department against Microsoft.

The History feature of a browser, on the other hand, just makes it more likely that you will return to a page once you have been there before. This, in addition to the other features, makes it more likely that pages with traffic will gain even more traffic.

Other types of software-based online marketing include software that resides on your screen independent of a Web browser and displays ads while you surf. You are paid or otherwise rewarded for the time you spend using this software. An example is AllAdvantage.


THE ROLE OF CONSUMER CHOICE

Once a user gets beyond these built-in features vying for his or her attention, it becomes more a matter of choice. The Internet user can type in a URL and go to Web pages that have come to the user's attention through word of mouth or some other media. From there, the user is likely to follow links to other similar pages. As memories may fail, typing errors may occur and links may be outdated; this process only takes the user so far. The next thing a user looks for on the Web is a way to directly find things of interest to him or her. Search engines fulfill that function and have been the most popular sites on the Web. Yahoo! was the original Web search engine and thus, by mere force of history, has been one of the most popular sites on the Web. As a general rule, search engines and the large digital environments of the media companies (such as AOL, Go.com, MSNBC, etc.) maintain the top traffic rankings. Because search engines exist, the choice and interests of the user are a strong factor, dispersing Internet traffic according to demographics. That is, unlike the traditional broadcast media, traffic branches off to different sites according to people's interests.


UNDERSTANDING PEOPLE

Stephani Richardson, the administrator of the SFI Discussion Board and one of the most successful affiliates in SFI, advises that you put yourself in the position of the persons you are trying to recruit. Think from their perspective rather than your own. This, of course, is excellent advice! People on the Web are looking for content. They seek information applicable to themselves. To be a successful Internet marketer, you must take time to think about how people use the Internet.

When staring at their Web browser, people have these choices: They can type in a URL that someone told them about, they can read their home page and follow links from it, they can look at a page in their history or in their favorites, they can go to one of the very popular sites and follow links, or they can go to a search engine and follow links or compose a search phrase.
 In order to be the target of a link or be listed in a search engine, you must have a Web presence.


TWO IMPORTANT PRINCIPLES FOR YOUR WEB PRESENCE: VALUE AND FLOW

The first principle illuminating how people use the Web is that it takes value for a Website to be "sticky." A 1998 article in Science magazine stated that Web surfers are constantly making a judgment about continuing to visit a Website or exiting the site. Two factors come into play: the value of the current page and the promise of value in future site pages. That is, even if the current page has a low perceived value, if there is an indication that the quality of pages may improve, users will stay on the site for another page or two more. But if there is no value, they will leave the site very quickly. This is why we hear so often that "content is king." When they leave for lack of value, they are never coming back.

The second principle is that there must be a balance between the difficulty of using a Website and the rewards the user obtains from the Website. The term "flow" has been used to describe what occurs when a user loses himself in a Website. Flow occurs when the user becomes so absorbed that time and task temporarily become unimportant. Whatever the user started out to do online gets temporarily forgotten while they enjoy your site. When flow occurs, direction, inhibitions, and caution give way to impulse, and the user is much more likely to join or buy something promoted on the site. The site must be both interesting and easy to navigate for this to occur.

Flow is also a concept that applies to movement from one Website to another. Banners or textual links must be in context and create a smooth transition from one site to another to be effective. Otherwise, the flow is broken and interest is lost.


TRAFFIC BUILDING

Once you have planned a Website that has value and creates flow, you need to direct traffic to your site. The four important goals of traffic building are: 1) obtaining the right domain name, 2) obtaining good publicity, 3) obtaining an effective portal presence, and 4) utilizing and maintaining flow in the placement of your Internet ads. Ads, of course, can be free, exchanged, or paid. All of these will be discussed in detail in future lessons.


CONCLUSION

To be an effective Internet marketer, you need to analyze and understand Internet traffic and, very importantly, you must understand that the "traffic" consists of human beings with feelings and interests and desires. You must understand that they are looking for what they want to find - not what you want them to find. You must understand that they will get there through their methods - not the methods you may prefer for them to use. The old broadcast media methods of controlling attention do not work so well on the Internet. It's a new game. You must use valuable content and ease of use to create flow. You must properly position your site within the flow of Internet traffic. Once you get this right (and you will), you are on the road to becoming a very successful Internet entrepreneur.


WHAT'S COMING NEXT

In previous lessons, we have introduced you to Spam and the exciting potential of Internet income. In this lesson, we introduced you to Internet traffic patterns. With this foundation laid, our next lesson will address some nuts and bolts to get you started right away with Internet marketing. We will list the ten most common Internet marketing methods and give you a brief overview of the first five. We will point you to resources to help you get started immediately on this exciting and profitable venture.



Tuesday, 18 February 2014

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Did you see yesterday's "Wow" auction?

Rui S. won this Apple iPad Air (space gray) (Retail price: $499.00) for just $10.01

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Thursday, 13 February 2014

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LESSON #2 - THE POTENTIAL OF INTERNET INCOME





WHAT YOU WILL LEARN
In this lesson, you will learn the three factors which assure us of continued exponential Internet growth. These three factors are: Moore's Law, acceptance of digital environments, and convergence. You will learn how these principles prove that Internet marketing will have exponential growth and exponential results for decades to come. You will learn how to best position yourself as a home-based entrepreneur to take advantage of the digital opportunities that lie ahead.


MOORE'S LAW
Moore's Law describes the falling cost of digital technology. In 1980, the price of the memory chip for a home PC was $1,000.00 (not the whole PC, mind you, just the memory). After one year, the same amount of memory cost only $500.00. After three years, the price was $250.00. After six years, the same amount of memory cost only $62.50. In 1998, the price of that same amount of memory had fallen to less that $0.25. Now, the cost for the same amount of memory as in that original PC is just pennies. I assure you that nothing else we have purchased over a lifetime has decreased in cost anything like that! We, of course, upgraded the amount of memory we used over the years. Each time we upgraded, we spent about the same amount of money but got more and more computing power. So, what really happened was that our computing power increased by four times every three years for the same cost.

Gordon Moore, one of the co-founders of Intel Corporation, made mathematical observations in the 1960's of the engineering practices which allowed miniaturization in semiconductor technology. This miniaturization applies to processors and other computer components as well as memory chips. What he observed mathematically is that computers can be made four times more powerful every three years for the same cost. Some argue that this same formula has held true for a full century, if you include the mechanical computers of the early 1900's and the old-fashioned transistors that followed.

If you knew that you could get four times more raw materials every three years with no increase in cost in a given business, would you want to get into that business? The overwhelming answer everywhere is, of course, a resounding "yes!"

All businesses, even traditional brick and mortar businesses, must market their goods and services. Because businesses look for the lowest cost to perform their processes, more and more marketing information and marketing processes, even for brick-and-mortar businesses, will become digital.

Moore's Law ensures that Internet businesses, especially Internet marketing, will continue to grow and flourish at an astounding rate. Will Moore's Law continue to hold true in the future? Can engineers keep making computer chips cheaper? Intel's engineers assure us that Moore's Law will continue to operate for several more device generations, if not indefinitely. (http://developer.intel.com/technology/itj/q41998/articles/art_1.htm)


ACCEPTANCE OF DIGITAL ENVIRONMENTS
The next factor that ensures continued growth for Internet businesses is the acceptance by consumers of digital environments. People have taken to Cyberspace. Despite the many predictions to the contrary, people have warmed up to digital environments with enthusiasm. Many Web communities have been formed and their participants report feeling all warm and cozy in those digital environments. Participants have developed a strong sense of identity with some of the digital communities. As Moore's Law continues to operate, our technology becomes more and more capable of producing engrossing digital environments in which even larger numbers of people will enthusiastically participate. Online communities are forming in much the same way that communities have formed in the physical world throughout history—only much faster. The success stories of Yahoo! and eBay and others make it pure folly to think that brick-and-mortar business will go on as usual, unaffected by the Internet.


CONVERGENCE
The third factor assuring a prosperous future for Internet entrepreneurs is convergence. Simply defined, convergence is the coming together of separate things. Convergence is now occurring at both the industry level and the consumer level. On the industry level, computing, communications, and media companies are merging to form such multimedia ventures as MSNBC and Disney's Go Network. On the consumer level, new devices are being used to combine computing with phones and televisions. In the very near future, consumers will replace their phones, TVs, and PCs with one central media center (which may have several satellite devices for convenience and portability). Even our money is fast becoming digital, as we have automatic bank deposits of our earnings while we buy things with credit and debit cards. What this means is that digital products and processes become more and more important as the Internet gets closer and closer to people's everyday lives.


THE POTENTIAL
These three factors—Moore's Law, acceptance of digital environments, and convergence—assure us that the potential of the Internet for the home-based entrepreneur is nothing less than incredible. In fact, the belief in these three factors has been driving our economy for some time now. Venture capitalists are pouring hundreds of millions of dollars into purely digital ventures. In the digital world, the large corporations have to compete, not just with each other but also with the home-based entrepreneurs. The large conglomerates no longer have the exclusive advantage. Given the low cost of computing power, individual entrepreneurs now have at their disposal the raw materials to develop digital products and processes and make them available to the world. Even more importantly, individual entrepreneurs can band together in digital environments (such as SFI's Full-Circle Success) to combine their skills and knowledge and use convergence to their advantage in a very efficient way, rivaling the large companies with the results.


HOW TO POSITION YOURSELF
To obtain convergence, you must bring together computing power, media content, and information processing. To obtain the economies of scale, you should position yourself within a digital community where resources can be shared. Despite the low cost of computing, there is still power in numbers with regard to media content and information processing. To position yourself as a marketer for one of the fastest growing digital communities in existence is without doubt the smartest move you could possibly make right now. Having done that, you can use your individual creativity, skills, and resources in an environment of freedom employing the low cost computing power at your disposal to obtain your financial goals. Due to the three factors discussed in this lesson, there is an unprecedented opportunity available to you right now as an SFI affiliate. You have but to take advantage of it.


Sunday, 9 February 2014

Online home based job!



Looking for people who can work independently from home (serious candidates only). Looking forward to create a mutually fruitful business association.

For details visit -  http://www.sfi4.com/12725870/FREE

Friday, 7 February 2014

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Bing O. won this LG Electronics LN5300 42-Inch LED-lit 1080p 60Hz TV (Retail price: $599.99) for just $18.32

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Saturday, 1 February 2014

Anchi crochet! Check it out, it's awesome......

Anchi crochet

An awesome collection of heart felt handcrafted products. I request everyone to check them out & I assure you won't regret!

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Aim High, Dream Big! Check my latest blog post.....

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with Internet entrepreneurs!