Tuesday, 13 October 2015

Soft drinks major Pepsi to launch smartphone on Oct 20!

Global soft drinks major PepsiCo will soon become the first among the food makers to have a smartphone brand under its belt.

PepsiCo Monday said it was launching 'a line of mobile phones and accessories to market in China in the next few months'.

The New York-headquartered multi-billion dollar company is expected to unveil its first smartphone as early as next week, on October 20.

"We are pleased to share that Pepsi is working with a licensing partner to bring a line of mobile phones and accessories to market in China in the next few months," a PepsiCo spokesperson said to mediapersons.  

Leaked specs on the social media suggest Pepsi's budget Android handset P1 boasting a 5.5-inch screen, fingerprint scanner and a 13-megapixel camera.

According to a report from Mobipicker, the handset would run on Android 5.1 Lollipop and have a 5.5-inch, 1080p screen. 

It is being widely rumoured the device would have a 1.7GHz processor, 2GB of Ram, 16GB of internal storage and a 3,000 mAh battery.

Chinese news sites Sina and Weibo reported Pepsi's devices would be priced $206 and would be available for commercial sale two months after their launch.

Globally, soft drinks sales have been on a lower trajectory led by consumers changing consumption patterns towards low-sugar based food products.

Under pressure, soft drinks producers, including PepsiCo are diversifying their product portfolio to minimise the the impact on sales.

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