Apple is holding a media event on 7 September. As far as press coverage goes, it will likely be the biggest technology event of 2016 and where we will first see the new iPhone 7, iPhone 7 Plus, and a range of headphones.
Headphones will take centre stage here because, controversially, the iPhone 7 will not have a headphone socket.
Instead, headphones must be connected either wirelessly or via the Lightning port. To help ease this transition, Apple will include an adapter in the box allowing regular headphones to be connected to the iPhone 7's power port.
The event will takes place at the Bill Graham Civic Auditorium in San Francisco, California, a 50-minute drive from Apple's headquarters at Cupertino.
Chief executive Tim Cook will start the presentation at 10am local time (6pm BST) and it is expected to last for between 90 and 120 minutes.
Thanks to the usual leaks, rumours and gossip, here is what we expect to see:
A dead-cert, no-brainer. The iPhone 7 will be revealed at this press conference. Apple announced the iPhone 6 and 6S during this second week of September the last two years, so of course the iPhone 7 will arrive then too.
It will share a very similar design to its two predecessors, saving a major overhaul for 2017, when the Apple phone will celebrate its tenth anniversary. The general look, shape and size of the iPhone will remain unchanged, apart from the unsightly antenna lines, some of which will be removed.
The removal of the headphone jack could make the iPhone 7 slightly thinner than the 6 and 6S. It will also be available in a new colour, a black which is darker than Space Grey and more like the black Apple Watch.
Apple will, finally, remove the 16GB storage option. We are not sure exactly what the lineup will look like, but it should start at either 32 or 64GB and run all the way up to either 128GB or an iPad Pro-match 256GB.
One of the murkier rumours is that the iPhone 7's Home button will not click. Instead it will be touch sensitive Haptic feedback will buzz your finger or thumb to let you know it has been pressed, augmenting the click itself.
As always, the new iPhone will be faster and more powerful than ever before. Less clear is whether the new model will finally get official water resistance, a rumoured blue colour option and wireless charging. These would all be welcome, but seem fairly unlikely at this stage.
iPhone 7 Plus
The larger iPhone 7 Plus will retain the same 5.5in screen as the iPhone 6S Plus (as opposed to the 4.7in iPhone 6S and 7), but will receive an all-new rear camera with two lenses.
This camera, as is teased by the event invitation, will produce images with a greater depth of field, giving them a "bokeh" effect, where objects in the background or foreground can be moved out of focus. The dual lens could also work to emulate a proper optical zoom, rarely seen on smartphones.
The iPhone 7 Plus could also benefit from a 256GB storage option (if this doesn't come to the iPhone 7) and the inclusion of the same three-pinned Smart Connector as the iPad Pro. Through this, accessories like a keyboard dock could be attached.
Unlike what previous rumours claimed, Apple will not launch a third handset called the iPhone Pro. Instead, the features of this phone will be included in the 7 Plus.
The iPhones will comes with a pair of wired EarPod headphones in the box, which now connect to the Lightning port. But Apple is tipped to have more headphones in production; one, called AirPods, will be a wireless, rechargeable version of the EarPods already on sale.